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Marin Software, supplier of the leading platform for net promoting management, confirmed today that Wister Walcott, co-founder and executive VP of products, and Dr . Niraj Shah, general manager of professional edition, will join expert panels at SES Manhattan to be held March 21-25, 2011 at the Hilton New York. Walcott will join the panel titled “Corporation Wide Solutions : How Will I Know When I Need One,” to be held on Thursday March twenty-four from 12:45-1:45 pm. He will discuss the advantages of an enterprise-wide solution for handling search, social, and display campaigns. Walcott will supply understanding and best practices from a Marin Software customer who reached a saturation point with existing solutions and had to actualize a robust platform to take its search selling programme to the next level of efficacy and reach.

Dr . Shah will present key observations from a research report from Marin Software and Razorfish on a panel entitled “Is The Search Alliance Paying Off For Search Marketers,” to be held on Wed. March 23 from 2:30-3:30 pm. He will share revelations on the way in which the combined traffic of Yahoo! Search and Bing has changed the paid search landscape.

Guests will learn how the Yahoo-Bing Search Alliance has impacted CPC and conversion rates, if Microsoft adCenter is a rather more workable advertising platform post-transition, and if now is the proper time to boost campaigns on the Search Coalition platform. Resources : . About Marin Software . Marin Software on Twitter . About SES Long Island . Free Whitepaper from Marin Software “Is the Search Coalition Clearing for Paid Search” pressreleases . About SES : . Cutting Media’s SES is a leading world meeting and training series focused on search and social promoting.

Other Penetrative resources for interactive marketers include ClickZ for digital promoting news, information, commentary, advice, opinion and research and Search Website Watch, which provides information about search, analysis of the search site industry and tools for improving search selling effectiveness. Incisive Media is a leading world provider of specialised business information and facts, in print, in person and online . Piercing Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo.

About Marin Software . The company’s platform helps advertisers and agencies save time and improve money performance by enlarging marketing understanding, efficiency, and effectiveness. Headquartered in San Francisco, with offices globally Marin Software powers marketing campaigns for over 800 clients handling more than $1.8 Billion in annualized ad spend in more than 47 nations.

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