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Marin Software, provider of the number 1 platform for online advertising management, claimed today it has launched a retargeting offering in association with Criteo press releases distribution, the global leader in personalised retargeting solutions. The new product, Marin Retargeting, is a complete workflow, analysis, and optimisation solution for advertisers and agencies wanting to manage retargeting as an integrated part of the online media mix.

General availability for the solution is planned for summer, 2011.

Quotes : . “As advertisers look to extract more performance from display, retargeting has emerged as a critical part of the online media mix. We are excited about our cooperation with Criteo, and having the ability to offer our customers an integral platform for managing online advertising,” asserted Chris Lien, Founder and CEO of Marin Software.

“As a world industry leader with over one thousand clients, Criteo’s focus on retargeting creativity and confirmed past record are completely aligned with Marin’s vision and values.” . “Today’s partnership announcement brings the scalability and ROI of personalized retargeting to the Marin platform,” related JB Rudelle, CEO of Criteo. “Criteo’s personalized retargeting solution is a natural fit and enhances existing search attempts by connecting the top and bottom of the purchase funnel into one unified solution.” . Resources : . About Criteo . Criteo on Twitter . About Marin Software . Marin Software on Twitter . About Criteo : . Criteo is the world figurehead in scalable personalized retargeting.

Criteo enables the top worldwide e-business firms to re-engage with internet site visitors who have left their site through strongly-targeted personalized display advertisements. These relevant advertisements are dynamically generated in real-time with product suggestions based on the visitor’s product-viewing history leveraging Criteo’s proprietary performance driven realtime audience purchasing and automated dynamic creative optimization technologies. Criteo’s clients only pay when prospects click-through and return to their website, making a low-risk, high return value proposition. About Marin Software . The company’s platform helps advertisers and agencies save time and improve monetary performance by rocketing selling insight, potency, and efficacy. Headquartered in San Francisco, with offices around the world Marin Software powers marketing campaigns for over eight hundred clients handling more than $1.8 Bn. In annualized ad spend in more than 47 countries.

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