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Priava is a leading developer of company management software for event bookings. The software is utilized by presidencies, conference and exhibition facilities, catering and event companies, entertainment places, and universities. Priava wanted to expand into new markets internationally but without shouldering the overhead of “high-touch” customer sales, marketing and support associated with conventional firm software. They decided to migrate their concern event co-ordination solution to Software as a Service (SaaS) and engaged Catalyst Resources to redesign the on-premise application for delivery as web-based service. Catalyst worked with Priava to revamp the application for the Net, streamline business processes and optimize workflow in the core application with the result that customers could organize events sixty percent better. To explain, the workflow optimisation reduces the amount of ‘clicks ‘ needed to realize a result by nearly 2 – thirds. Simultaneously Catalyst worked with Priava to methodically identify all of the “touch-points” in the client life cycle – selling, signup, provisioning, configuration, billing, monitoring, renewals, and support – and determine which components could be exposed to users via software using automation and self-service.

Based mostly on iterative user approval testing, Catalyst designed the life cycle substructure for efficient, high volume sales and support, short sales cycles, and rapid on-boarding — all supported by automation capable of driving business throughout the whole purchase process from awareness to shut, to on-boarding, to support. Driving difficulty and cost out of the software customer life cycle was crucial to achieve the scaling savings and broad market appeal that Priava needed. Catalyst also mapped out a tactic for gradually augmenting other areas of the site for visual design, interaction design and user interface, as well planning the site to be simply utilized through SaaS in multiple languages and able to handle multiple currencies. The Catalyst revamp for SaaS has enabled Priava to move from an one-to-one to an one-to-many sales operation, where handling the lifecycle of a buyer from the instant they make a preliminary enquiry to paying for the service is totally automated. The optimised core application user experience coupled with migrating the customer life cycle into software, reduced overall cost of service by lowering the average customer signup cost, and lowering the reoccurring value of service.

This enabled Priava to supply enterprise-class capacities at a fraction of the price tag normal on-premise software. About Catalyst Resources . Catalyst makes a speciality of the unique demands of scalable, modular and re-cyclable UI for Software as a Service (SaaS), financial services and Rich Net Application design. Since 1994, Catalyst Resources has successfully delivered control panel design for over 350 mission critical computer programs and more than sixty SaaS applications, to leading worldwide firms including ADP, Applied Biosystems, Barclays Cisco, HP, InterCall, PRN, and SAP. Based in the Silicon Valley, Catalyst Resources employs accomplished UI designers, info architects, developers and business professionals. More information about Catalyst Resources can be discovered at catalystresources . With offices in London, Melbourne and Sydney, Priava prides itself on producing user-friendly, keenly priced software programs that provide thorough meeting and event co-ordination solutions on a global level.

The company is famous for its extreme levels of customer service and maintains the principles of integrity, quality and long term customer satisfaction. More information at priava new press releases

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